Salt Brand Development

SALT is a family owned restaurant situated in Malta, Buggiba. The brand stems around the organic rose pink Himalayan salt which they use for most of their dishes. The brand identity was designed in collaboration with the interior designer creating an overall symmetry between the food, their brand items and the interior of the restaurant.

The pinkish color of Himalayan salt was used throughout the branding together with a triangle pattern suggesting a “salt” shape. The salt concept was further reinforced with a grainy texture in the background