Maxistar (Pty) Ltd is an established manufacturer of premium quality extrusion blow moulded PVC, PE and PP rigid plastic packaging. Maxistar offers an extensive range of standard containers suitable for use with pharmaceutical, food, chemical, automotive and other products.
For their adverts they did not want to focus on the product but rather use it as an opportunity for name recognition. Focus was put on the “X” or “star” with the concept being highlighted further through the copy.
For the first advert the “X” in Maxistar was used to create a mathematical formula suggesting the use of a chemical formulation to create their product (plastic packaging) but instead of numbers and symbols around the “X”, Maxistar qualities was used to create the formula suggesting a relationship between the given quantities and Maxistar qualities.
The second advert focus on the “star” in Maxistar. It immediately highlights the maxistar qualities but further suggests that Maxistar is made up of a collective group of people working together to ensure these Maxistar qualities are being met.
Maxistar Magazine Adverts
Maxistar is an established manufacturer of premium quality extrusion blow moulded PVC, PE and PP rigid plastic packaging. Maxistar offers an extensive range of standard containers suitable for use with pharmaceutical, food, chemical, automotive and other products. For their adverts they did not want to focus on the product but rather use it as an opportunity for name recognition. Focus was put on the "X" or "star" with the concept being highlighted further through the copy.
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