Katherena creates stylish, vegan bags. Each product is limited to guarantee an exclusive design. The collections include clutches, sophisticated rucksacks and holdalls for traveling.
The range of designs includes unique strong lines and beautiful distinctive colors. I wanted this to reflect in the brand identity. A logo and icon, subtly featuring the “K” from Katherena was designed with a matching pattern. The icon represents the lines and colors present in her product. The corporate identity includes a hand colored feel to show the planning process of the designs of the bags.
Katherena Brand Development
Katherena creates stylish, vegan bags. Each product is limited to guarantee an exclusive design. The collections include clutches, sophisticated rucksacks and holdalls for traveling. The range of designs includes unique strong lines and beautiful distinctive colors. I wanted this to reflect in the brand identity. A logo and icon, subtly featuring the "K" from Katherena was designed with a matching pattern. The icon represents the lines and colors present in her product. The corporate identity includes a hand colored feel to show the planning process of the designs of the bags.
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