Cienna
Brand Development
Brand Development
Cienna is an independent multi-brand designer children’s boutique with a vast selection of designer and a few Haute Couture ranges. Cienna strives to be the name for children’s designer clothing in Malta, for ages 0-16. The brand had to speak to the same class of market that they attract yet, it still had to reach the age range of their main client tell drawing in not just the parents but also the children. A custom bohemian-style design was created to use throughout their branding, creating a set style to enhance public recognition. Within the pattern, visuals was used to attract to kids. These visuals aimed at enhancing confidence and self recognition in children. The visuals where then used to create tissue paper for packaging, badges for reward programs and gift wrapping paper.
An overall brand identity was developed for Cienna Kids, from corporate stationary to packaging, marketing material, social media campaigns and an e-commerce website
